Articles
May 13, 2026
Positioning for the future
How far into the future do you need to look to determine whether the decision you're about to make is a good one?
Simon Waller
Author
Signals: The Future of What Is Real
This time, we're diving deep into a head-spinning theme: The Future of What is Real.
Is it time to rethink December?
The December Drift It's easy to blame Christmas for a lack of focus in December.
Signals: The Future of Getting Old
In Simon Sees I share some of the signals I'm seeing in the world around me that indicate how the future might be different from today.
Doing strategy isn’t the same as being strategic
This post was inspired by an exchange I had recently with a client of mine, Rob Cornish.
Your strategy is already broken (and that’s OK)
Strategic and organisational planning is a time-consuming process.
Simon Reads: Overcoming Political Polarisation & ‘The Future’
Things I’ve been reading during work hours I found this research by the American Not For Profit, ‘Beyond Conflict‘, to be in equal parts illuminating and reassuring.
Who currently gets to do strategy (and who else should you invite)?
Who’s in charge of strategy at your organisation?
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