Articles
September 24, 2026
How much of your strategy is just Ctrl+C, Ctrl+V?
How far into the future do you need to look to determine whether the decision you're about to make is a good one?
Simon Waller
Author
Signals: The Future of Death and Dying
Inspired by our Future With Friends conversation with Michelle Newell, this week, we’re stepping into the shadowy - yet strangely illuminating - realm of death and dying.
Simon Says: What They Don’t Teach You in Business School (But Should)
Over the last few weeks, we've been diving into the various layers of my strategic planning pyramid.
Signals: The Future of Work-Life Balance
This week, we’re exploring the ever-shifting terrain of work and life - and how the ways we design it, measure it, and show up in it are quietly being rewritten.
Simon says: Why a collective purpose is more useful than a vision statement
One of the most common mistakes when it comes to identifying collective purpose is that we confuse it with an organisation's vision.
Welcome to ‘The Future With Friends’
Today I'm ridiculously over the moon, jumping out of a cake excited to be announcing my new podcast 'The Future With Friends'.
Simon Says: The foundation of any strategy is shared understanding
Last week, I shared my strategic planning model called The Strategic Planning Pyramid (the name is accurate, if not a little obvious).
Simon Says: I’m at your service
December and January are generally quiet months for consultancy types like me.
Simon Says: When There Are Too Many ‘I’s in a Team
In last week's post, I dove into the idea of the 'Olympic Year' and how we can use metaphor to gain deeper insights and uncover new opportunities.
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